


12 True or false? As buying behavior changes, the inbound philosophy will also evolve.11 What is the purpose of the delight stage of the inbound methodology?.10 When does the engage stage of the inbound methodology begin?.9 True or false? Attracting is the role of marketing.8 What are the stages in the inbound methodology?.6 Fill in the blank: Your _ is your strongest acquisition lever.You should make updates as you learn more about your buyer persona. 5 True or false? A customer’s buying journey is ever-evolving.4 True or false? Most buyers start researching potential solutions before they meet with a salesperson.3 Which departments should be involved in creating content?.2 If your content is focused on the different solutions to your buyer persona’s problem, where would that content fit into the buyer’s journey?.

0.0.1 Here’s what you need to know before taking this exam:.
